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Archive for February 5th, 2009

img_0341So I saw this in the College Center last night and of course I’m wondering, what the fuck? For those who can’t read what it says, (sorry it’s a little blurry) it’s an advertisement for Vassar College’s Rowing team who have their Ergathon, where they row for 24 hours straight as a sort of fundraiser. The flyer is about three feet by 4 feet, I would estimate, and it’s hanging as a sort of banner in one of the most frequented parts of campus.

I know, who would have guessed from that picture?

I have nothing against rowing, or the Vassar College Rowing Team, but I’m so tired of seeing flyers just like this one posted all around campus, from all different orgs.

Why do we feel it is necessary to objectify women, and to reinforce dangerous hegemonic ideas of what it means to be sexy, just to get people to give money or come to an event. What, just because I see a white, skinny, half naked girl, I’m supposed to contribute some money to your organization? Thanks but no thanks.

To be fair there was a smaller poster I saw later on which had a white, muscular man, wearing a kilt, with the same message, “It’s gonna be hot”. And with this I’m forced to wonder, what’s going on? Is this some kind of irony? Regardless I still think it’s reinforcing these hegemonic notions of what is “hot”.

And of course, even if skinny, white, and half naked is what “hot” looks like (which I wouldn’t agree with), who cares? Why is “hot” such a big deal? Why wouldn’t it be enough to simply say, come to the Ergathon and see women show their athletic strength!? Why isn’t that something that makes us get excited?

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