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Archive for November, 2009

'cuz corsets have everything to do with animal rights

Peta did it again. For those who can’t read the fine print, this ad is apparently advertising for “Animal Birth Control”–so simple even playboy cover-girl Dita Von Teese understands how sexy it is. I’m all for preventing deaths of dogs and cats in shelters, but I don’t understand why we need to objectify women to explain why it’s important to do so.

Here’s my list of issues with this ad campaign:

1. Just generally, what do playboy cover-girls have to do with animal rights?

2. Why glorify this completely irrelevant image of a school girl and professor. Why does female education have to become sexualized? When was the last time you wore stilettos and corset thing to class? When was the last time an adult woman opened up a book with the cover of “ABC”. Oh, and it’s heteronormative.

3. What’s with this call back to ’50s fashion? This is a bigger problem than just this ad, but I get kinda creeped out over this fetish for the 1950s white housewives in big polka dot dresses, and bubblegum pink.

4. If you watch the video on the site, in between/during all of Dita Von Teese’s talking about pets, we see her getting her picture taken in various poses. Are we supposed to be listening to her, considering her voice to be important? Or are we just supposed to be drooling at her body? oi.

5. Oh and what a boring typical idea of sexy. Way to perpetuate stereotypical ideas of beauty with body size, race, and gender. woot.

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Gross.

As if you really needed another reason to think that health insurance companies suck.

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