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Posts Tagged ‘Above The Influence’

Anyone else really bothered by this ad?

A young girl drinks too much at a party and passes out. Her douche bag “friends” don’t attempt to take care of her and instead something bad happens. In this case they dress her up as a weird puppet. But when I watched this video I was immediately afraid for her. Why isn’t anyone taking care of her? Someone could easily take advantage of her.

It’s my guess that the National Youth Anti-Drug Media Campaign wants to spark this kind of fear to prevent us vulnerable women from drinking. While I have no problem with educating youth as to the dangers of alcohol abuse I have a huge problem with this sort of sparking of fear and blame game.

The girl in this ad was not dressed up as a puppet because she drank too much. She was dressed up like a puppet because her friends are assholes. Similarly had something worse happened in this ad, it wouldn’t have been because she was drinking. No one asks for this to happen, no matter how many beers you drink.

Why is this ad trying to blame her? Why isn’t this ad a watch out for you friends ad? Who is in control, the piece asks. Answer: rape culture.

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