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Or, alternatively titled: “Making the Brown Sex Week 2010 Poster”

(This is a cross-post from the SHEEC blog/my blog)

My goals were that the poster:

  • Wouldn’t imply a certain relationship status
  • Wouldn’t be objectifying and just like any other ad on TV
  • Wouldn’t be heteronormative (and ideally not homonormative, either, which is…not easy to do–most images out there are very either/or)
  • Would simultaneously bring something “non-traditional” to the fore but NOT in a “LOOK HOW RADICAL I AM!” way or in a “LOOK HOW FREAKY THIS IS!” way
  • Would focus on sexuality and sensuality, but in a fun, not intimidating, fashion
  • Re: above, would also not be too explicit or obviously and “traditionally” sexual, so that it could have more interpretations (including “platonic” ones?)
  • Would reflect an air of inclusiveness
  • Would not represent people from just one ethnic group (and this was the hardest to achieve while still trying to keep to the other points; I resolved this issue by making the skin tones a rainbow)
  • Would not glorify a particular body type, especially one that corresponds to the dominant ideas of beauty in the media
  • Would be welcoming and attractive
  • Would hold all the text necessary!

The RESULT:

Thoughts?

Do you encounter similar situations when you have to do the promotional material for events? How do you feel about the world of advertising/promo in college and/or specifically at your institution of “higher learning”?

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