Or, alternatively titled: “Making the Brown Sex Week 2010 Poster”
(This is a cross-post from the SHEEC blog/my blog)
My goals were that the poster:
- Wouldn’t imply a certain relationship status
- Wouldn’t be objectifying and just like any other ad on TV
- Wouldn’t be heteronormative (and ideally not homonormative, either, which is…not easy to do–most images out there are very either/or)
- Would simultaneously bring something “non-traditional” to the fore but NOT in a “LOOK HOW RADICAL I AM!” way or in a “LOOK HOW FREAKY THIS IS!” way
- Would focus on sexuality and sensuality, but in a fun, not intimidating, fashion
- Re: above, would also not be too explicit or obviously and “traditionally” sexual, so that it could have more interpretations (including “platonic” ones?)
- Would reflect an air of inclusiveness
- Would not represent people from just one ethnic group (and this was the hardest to achieve while still trying to keep to the other points; I resolved this issue by making the skin tones a rainbow)
- Would not glorify a particular body type, especially one that corresponds to the dominant ideas of beauty in the media
- Would be welcoming and attractive
- Would hold all the text necessary!
The RESULT:
Thoughts?
Do you encounter similar situations when you have to do the promotional material for events? How do you feel about the world of advertising/promo in college and/or specifically at your institution of “higher learning”?
Gender Agenda 