Dear PETA:
Sometimes you have pretty cool campaigns.
Sometimes you miss the mark entirely and produce crap like this.
I don’t know who thought “YES, this is a great idea! Let’s use one of the most derogatory words for fat women and put it on a HUGE billboard and imply that women are whales that need to be saved from their gross obesity through vegetarianism (because only meat-eating women are obese)! This will entice people to become vegetarians! GENIUS!”
No. You fail.
And “trying to hide your thunder thighs and balloon belly is no day at the beach”?
Really? Really, PETA?
I’m not even going to go into their implications that ceasing consumption of meat equal healthiness (because that’s just not true) and that the differences between skinny/fat and vegetarian/omnivore are all caused by the meat or lack thereof in people’s diets. Jeez.
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PETA’s press release:
Jacksonville, Fla. — A new PETA billboard campaign that was just launched in Jacksonville reminds people who are struggling to lose weight — and who want to have enough energy to chase a beach ball — that going vegetarian can be an effective way to shed those extra pounds that keep them from looking good in a bikini. The ad shows a woman whose “blubber” is spilling over the sides of her swimsuit bottom and features the tagline “Save the Whales. Lose the Blubber: Go Vegetarian. PETA.”
Anyone wishing to achieve a hot “beach bod” is reminded that studies show that vegetarians are, on average, about 10 to 20 pounds lighter than meat-eaters. The meat habit can ruin the fun in other ways too. Consuming meat and dairy products is conclusively linked to heart disease, diabetes, and several kinds of cancer — not to mention higher rates of infertility in women and impotence in men. And not only is following a healthy plant-based diet good for the environment, it is also the best thing that anyone can do to help stop the routine abuse of animals raised and killed for food. Animals on factory farms are subjected to mutilations like debeaking, tail-docking, and branding (without any painkillers) and are often slaughtered and dismembered while still conscious.
“Trying to hide your thunder thighs and balloon belly is no day at the beach,” says PETA Executive Vice President Tracy Reiman. “PETA has a free ‘Vegetarian Starter Kit’ for people who want to lose pounds while eating as much as they like.
This makes me cry inside. Actually, it mostly just really fucking pisses me off because this body-shaming shit really needs to stop. Implying fat women are whales and that they’re covered in blubber and just…augh! I’m tired of people producing trash like this, especially after hearing stories (or witnessing them) about women whose in-laws didn’t accept them and even tried to sabotage their marriage because they (the women) were obese and “unworthy of [the in-laws’] son.” I’m tired of seeing girls whose diaries constantly talk about their weight and how they need to lose 20 pounds NO MATTER WHAT THEIR ACTUAL WEIGHT. I’m tired of the food-diaries with “today I ate 10 grapes, 2 Fig-Newtons, and a Jell-O cup.” I’m tired of the girls who are unhappy because they never manage to be “skinny.” I’m tired of people talking SHIT about others because they’re fat, speaking like they have a right to insult them just because of their weight and body shape. It’s not fucking okay.
And I realize all these examples were female-oriented, and I acknowledge that obesity and body-shame affect everyone to some degree, but I’m just speaking for myself and what I’ve been seeing lately. And, to clarify, I’m not tired that these situations exist–more like the REASONS WHY they exist. I’m not blaming the victims of fatphobia. The opposite, actually. I’m tired that people are made to feel unworthy, unlovable, unattractive, and ashamed. THAT’S why I’m tired of seeing these situations repeat themselves constantly.
I originally posted this on my personal blog, but everything after the PETA press-release is new text. This ranting is a result of looking through my journals from when I was younger (1996-2003) and being appalled at how much I mentioned weight. I spoke to a friend about it and she had the same issue, but a hundred times worse. I at least was fairly happy with myself most of the time? Ugh. I’ll probably post about the “findings” from reading all these journals. They’re really weird, considering the person I am now.
Anyway. I blogged more extensively about my thoughts on PETA and their advertising campaigns. Feel free to check it out here and comment if you wish. I posted this entry because it was much shorter and less pic-spammy than the one I’m directing you towards. ^_^
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Gender Agenda 